Seniors exercised actively in company challenges of Helsinki Physical Activity Programme
The City of Helsinki set an increase in physical activity as one of the main goals of its City Strategy for 2017–2021. Companies were also approached to seek solutions for fighting a sedentary lifestyle. In early 2021, we started a pilot project for companies to increase the activity of seniors living at home in Helsinki. The digital pilots were implemented with two companies, Rehaboo and Fustra. Based on the feedback from seniors, these pilots were seen as useful and increasing activity. Based on the pilots, the companies received several ideas for the development of their products, which will help them serve the senior target group even better in the future.